Japanese Companies Joining War for Global Talent (Part 1)

By: Megumi Oyanagi
Category: Management

This is about how Japanese companies started to strategically acquire, develop and retain/engage global talent, when they have been behind their western counterparts in this area. This is because they need to globalize their organization and business

Japan, China and South Korea Start FTA Negotiation

By: Megumi Oyanagi
Category: Politics

This is about a new report that Japan, China and South Korea are to start FTA negotiation. The 3 countries plan to officially confirm the direction of the negotiation in spring and to start the negotiation in summer 2012. They also plan to reach a su

Vol.71 Promotion Strategy in Japan: Google+ vs. Facebook

By: Megumi Oyanagi
Category: Internet Business

Google+ has been dominant only among real early adopters in Japan but with the recent announcement of strategic promotion, i.e. alliance with AK48, the most popular Japanese pop group today in Japan, it is likely that Google+ will spread among the gene

Vol.70 After 1 Month of LinkedIn Japanese Service Announcement

By: Megumi Oyanagi
Category: Internet Business

This is about the author's frank thoughts on how LinkedIn is perceived and whether it would become popular in the future in Japan after 1 month of the announcement of the start of Japanese service, based on the reaction of the participants of the Linke

Vol.69 Requirements for LinkedIn to Popularize and Take Root in Japan

By: Megumi Oyanagi
Category: Internet Business

This is based on the LinkedIn group discussion about possible requirements for LinkedIn to be used more by Japanese people in Japan, which the author happened to start earlier this month before the announcement that LinkedIn is to enter Japan, starting

Vol.68 – Social New Graduate Recruiting to Take Root in Japan?

By: Megumi Oyanagi
Category: Internet Business

This is about how social recruiting leveraging social media (Facebook in particular) is about to break out in Japan. The article outlines the background (change in environment for recruiting) and why companies are starting up Facebook Pages, concludin

Will Mt. Fuji Become A World Heritage At Last?

By: Megumi Oyanagi
Category: Marketing

This is about a recent hot issue in Japan, which is about making application to make Mt. Fuji registered as a World Heritage after multiple attemps since 2003. Bottom line: the success depends on successful marketing and branding of Mt. Fuji, defining

Vol.67 – KFS of Web Contribution to Information Value, Branding and Engagement

By: Megumi Oyanagi
Category: Internet Business

This is last one of series of Web Equity blog posts, introducint which company websites are ranked high in Information Value, one of the 2 constituents of Web Equity, together with possible KFS, leading to online customer acquisition and retention, loy

Vol.65 KFS of Web Contribution to Sales Generation and Value

By: Megumi Oyanagi
Category: Internet Business

This is succeeding article of Vol.65 - Web Equity Valuation in Japan - Model and Ranking. This outlines which corporate websites are top 10 in Sales Value, one of the two constituents of Web Equity, 4 KFS for high Sales Value, and introduction of All N

6 Months from the Japan Disaster – The Reality

By: Megumi Oyanagi
Category: Current Events

This article outline the reality of the devastated area of the Japan Disaster that broke out on March 11 this year, introducing some key numbers and 2 cases (a victim without temporary housing, a town that lost 20% of the population including mayor and

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