How to Make a Custom Search Engine

By: Liz Canham
Category: Adsense

Since Google changed their interface it hasn't been as obvious as to how you set up AdSense or how to make a custom search engine so here's a quick tutorial on how to set up Google Search.

What is Niche Marketing?

By: Liz Canham
Category: Internet Marketing

Niche marketing is just what it sounds like - selling products or services to a niche market or a special area of demand. Basically, you wouldn't target the whole world as your market, just those people who have a particular interest in your products

Vol.72 Facebook Use Soaring in Japan: Requirements to Benefit from Social Media

By: Megumi Oyanagi
Category: Internet Business

Facebook became popular only in 2011 in Japan. This is about the history and current status of who uses and how Facebook is used in Japan from the author's own experience since she started using Facebook from 2009, concluding with the requirement to f

Vol.71 Promotion Strategy in Japan: Google+ vs. Facebook

By: Megumi Oyanagi
Category: Internet Business

Google+ has been dominant only among real early adopters in Japan but with the recent announcement of strategic promotion, i.e. alliance with AK48, the most popular Japanese pop group today in Japan, it is likely that Google+ will spread among the gene

Vol.70 After 1 Month of LinkedIn Japanese Service Announcement

By: Megumi Oyanagi
Category: Internet Business

This is about the author's frank thoughts on how LinkedIn is perceived and whether it would become popular in the future in Japan after 1 month of the announcement of the start of Japanese service, based on the reaction of the participants of the Linke

Make Money From Google Ads – How to Work With AdSense

By: Liz Canham
Category: PPC Advertising

Most people know that you can make money from Google ads and that in order to do so, you need to display Google ads on your site, but many don't know how to work with AdSense to maximise revenue. Tip #1 Before you apply for your AdSense account mak

Vol.69 Requirements for LinkedIn to Popularize and Take Root in Japan

By: Megumi Oyanagi
Category: Internet Business

This is based on the LinkedIn group discussion about possible requirements for LinkedIn to be used more by Japanese people in Japan, which the author happened to start earlier this month before the announcement that LinkedIn is to enter Japan, starting

Vol.68 – Social New Graduate Recruiting to Take Root in Japan?

By: Megumi Oyanagi
Category: Internet Business

This is about how social recruiting leveraging social media (Facebook in particular) is about to break out in Japan. The article outlines the background (change in environment for recruiting) and why companies are starting up Facebook Pages, concludin

Vol.67 – KFS of Web Contribution to Information Value, Branding and Engagement

By: Megumi Oyanagi
Category: Internet Business

This is last one of series of Web Equity blog posts, introducint which company websites are ranked high in Information Value, one of the 2 constituents of Web Equity, together with possible KFS, leading to online customer acquisition and retention, loy

Vol.65 KFS of Web Contribution to Sales Generation and Value

By: Megumi Oyanagi
Category: Internet Business

This is succeeding article of Vol.65 - Web Equity Valuation in Japan - Model and Ranking. This outlines which corporate websites are top 10 in Sales Value, one of the two constituents of Web Equity, 4 KFS for high Sales Value, and introduction of All N

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