By Randy Wood

Article marketing is one of the primary marketing tactics alive today. The best part about marketing with articles is that it is easy to do and it is very effective done properly.

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The longest part of writing any article is the research. Many good article marketers spend hours researching what to write about and what keywords to target. They feel that this is what makes a good article.

But is it really?

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Content is everything if you are making a presence on the internet. Your most important content is your written word. Your written word tells who you are and what you are about. It is necessary in portraying you to your audience.

You will use your written word on your web sites, in your newsletters, in the articles you write and post, and not only on your sites, but on others as well. As you submit to ezines and article directories, blogs and other written word related publications, remember 1 thing - You are promoting yourself above all. Keep it professional and keep it real.

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